Led the creative execution for a two-day promotional campaign for Wicked the musical, targeting the Hispanic community in New York and New Jersey. I developed the concept and production plan, coordinated with internal teams, and hired on-camera talent. My responsibilities included location scouting, directing a 10-car swarm activation, capturing lifestyle photos, and filming cinematic B-roll and short-form content. Deliverables included both photography and video assets for social media and marketing use.
